Research:
Understanding the Target Audience: Identifying the primary users of the artist management websites. This could include artists, managers, event organisers, and fans.

Analysing Competitors:

Research other artist management platforms to understand their strengths, weaknesses, and common features.

Define Goals and Features:

Determine the key features required, such as artist profiles, event scheduling, portfolio showcase, booking management, and communication tools.

Information Architecture:

Create a sitemap to outline the structure of the website. Define the main navigation categories and their respective subpages. Ensure a logical flow of information for users.

Wireframing:

Develop wireframes to outline the basic layout and structure of each page. Focus on functionality and user flow without getting into detailed design elements.

Visual Design:

Create a mood board or style guide that reflects the desired visual aesthetics for the website. Consider the branding of the artist management company and the artistic nature of the industry.

Design the UI elements, keeping in mind the need for a visually engaging and user-friendly interface. Pay attention to color schemes, typography, and imagery.